SIMON LLOYD

SIMON LLOYD

Managing Partner, Algorithm Agency

Simon is obsessed with digital media performance. Simon is Director and Managing partner at the digital performance company Algorithm Agency. His specialty is driving efficiency through automation & software and then combining that with human experts to provide the best digital strategy. Simon loathes vanity & fluff “rather say things as they are and get straight to the point”. With 18 years of experience in a variety of senior roles and sectors (in SSA and Europe) he is well placed to advise on both digital media and most importantly it’s efficacy.

Topic

#MarketingGetsNaked. A show-all real time case study comparing digital to traditional.
What happens when a chunk of budget allocated to commission for telesales is taken and re-allocated to digital?

This is exactly what the IMC has done.

Has cold calling had its day? Is digital dressed for success but not delivering? We aim to find out.

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