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Thursday 2 Jun 2016

IMC Conference Durban 2016

Beautiful Partnerships

Kelly Putter (Creative Director, OFYT)IMC Conference Durban 2016

Beyond the boardroom and behind the brief sit Beautiful Problems. How do we find these problems and what is needed to solve them? Kelly will talk about the bedrock of where remarkable ideas comes from. How deep and respectful partnerships can grow business and inspire truly remarkable work. Welcome to the Beautiful Partnership.

Kelly has worked in agencies around the world including Ogilvy Singapore, Saatchi & Saatchi Singapore and was Creative Director of one of Australia’s most awarded agencies, The Campaign Palace.
Thu 8:00 am - 8:00 am

Content Marketing: What’s your story?

Lani Carstens (MD, John Brown Media SA)IMC Conference Durban 2016

Lani joined John Brown South Africa as MD in September 2010, after three years as group business director for MIH (Naspers) in Shanghai where she helped launch a weekly lifestyle magazine and worked on Women’s Health China and various lifestyle titles. Lani’s wide-ranging publishing experience spanning 18 years includes two years as publisher at New Media Publishing; launch publisher of international health and fitness magazines Shape and Fit Pregnancy; and marketing manager for Media24′s women’s magazine division (back in her youth). She began her career with a few years in advertising before indulging her passion for media and magazines. Lani oversees John Brown’s operations in South Africa and is also an executive board member of the international John Brown Group. She was instrumental in John Brown winning significant new business, has grown the staff complement from 15 to more than 60, and expanded her office space in Cape Town and Johannesburg. While she’s passionate about John Brown and its growth and is known for her drive and tenacity, she secretly dreams of running a yoga retreat. When not focused on work, Lani loves to travel, read and spend time with her family. She’s determined to remember enough Mandarin to impress her colleagues – and to stay out of the kitchen! John Brown Media is a leading global content marketing agency.
Thu 8:00 am - 8:00 am

Internal Marketing and Branding through positive association

Sibonile Dube (Communications Director, Unilever)IMC Conference Durban 2016

Sibonile has over 15 year’s experience working in Corporate Communications. She has held various positions within multinational companies in diverse industries amongst them Ford Motor Company and Nokia. Her knowledge of the African markets was gained during her tenure at Blue Financial Services where she was in charge of the Public Relations and Communications portfolio of 14 countries for the Micro-Finance Institution. She has a Bachelor of Science Honours degree in Sociology, a National Diploma in Journalism and is studying towards a Master of Management in Strategic Marketing at Wits Business School. At Unilever, Sibonile is responsible for leading the company in the delivery of an effective Communications strategy in South Africa and the Southern African region countries of Malawi, Mozambique, Zambia and Zimbabwe Previous to Unilever, Sibonile worked for a German specialty chemicals company, LANXESS AG, where she was Head of Corporate Communications for South Africa. She is married with three children.
Thu 8:00 am - 8:00 am

Online influencers are the billboards of 2015

Kirsty Sharman (CEO, Retromedia)IMC Conference Durban 2016

It’s time for brands to start moving away from the hero mentality, and start moving towards the community mentality. Online is a place where a brand, and its community combined, will tell its story. And that means brands need to work with others to create conversations, with the people their consumers trust most – the influencers of the communities they are trying to speak to.

Kirsty Sharman is the CEO of Retromedia, an online media-buying agency based in Johannesburg, South Africa. She also runs a popular niche eStore over atwww.GeeksDoingStuff.com and has developed Girl Geek Dinners JHB into a highlight of Johannesburg’s social networking scene, along with her business business partner Leigh Fowle. Kirsty joined Retroviral Digital Communications (Retroviral) in 2012 as senior consultant having attracted the attention of its founders Mike Sharman and Murray Legg with her #WeWantKirsty campaign that very quickly went viral. Her innovative approach to getting hired not only illustrated her creative side, but also her knowledge of social and digital platforms, which was key to the position she was applying for. Kirsty’s passion and experience in recognising and recommending relevant online media buying opportunities for her clients led to the establishment of Retromedia, an agency that focuses on getting your brands content seen by the RIGHT audience.
Thu 8:00 am - 8:00 am

Online influencers are the billboards of 2015

Mike Sharman (Co-Founder, Retroviral)IMC Conference Durban 2016

Mike Sharman is a co-founder of Retroviral, an award winning digital communications agency that creates online word of mouth spread for brands using bespoke strategy, social media, and web tactics. He is also co-founder of Webfluential – a new platform that establishes relationships between consumers and brands through influencers. Mike was named one of the Mail & Guardian’s top 200 young (under 35) South Africans in 2013. Mike likes pink drinks, sunny side up eggs and being the small spoon. Mike loves making ‘stuff go viral’; you will have seen his work on Nando’s as Retroviral was the brand’s digital agency from 2010-2013. Retroviral does the online comms for all the #5GumExperience parties and most recently, it was the seeding agency behind the Douwe Egberts yawn-activated coffee vending machine. From strategising the Kreepy Krauly Wrangler concept, to writing, shooting and seeding the BraaiPhone for Castle Lager, Retroviral has created some of the most memorable local, digital campaigns over the past four years.
Thu 8:00 am - 8:00 am

ROI within the digital space

Tom Manners (Managing Director, Clockwork Media)IMC Conference Durban 2016

As brands are becoming more comfortable and confident within the digital space marketers are looking to establish what Return on Investment really means. In this presentation Tom Manners, Managing Director at Clockwork Media, discusses ROI within the digital space and how valuable content can be employed to commercialise social channels.

Tom is an entrepreneur, a writer and a musician. In that order. This peculiar mixture of disciplines has, over the course of the past few years, paved way towards a career path punctuated by frantic activity and a passionate abhorrence for formal employment. As an entrepreneur Tom has violently coaxed Clockwork Media, one of South Africa’s fastest growing integrated communications agencies, from a one man show based in a Killarney bedroom to a consistent growth of over 1000%. Working with clients such as Philips, Play Station, SAP, Tata Motors and Ster Kinekor, he has assembled a team of South Africa’s best content, digital and creative minds to work on several global accounts. As a writer Tom found his feet in technology. Travelling the globe to report on the industry’s biggest shakeups ultimately led to a consulting career that has seen him act as a strategist to many blue chip campanies – a role he maintains to this day. As a musician Tom fronted the South African rock band, ‘Dance you’re on Fire’, for over half a decade. After touring the country relentlessly the group achieved considerable success both locally and in Germany while earning seven number one slots on international radio. In 2012 the group was recognised with the MK Award for Best Indie act. Please see Manners’ full M&G profile: http://ysa2014.mg.co.za/tom-manners/
Thu 8:00 am - 8:00 am

The 17h00 - 09h00 of marketing

Avukile Mabombo (Brand Manager, Brandhouse)IMC Conference Durban 2016

Avukile Mabombo is the South African brand manager for Amstel, one of the country’s top premium beer brands. With a Bachelor of Arts degree in Film, media and visual studies from The University of Cape Town (UCT), Avukile furthered his education two years later by obtaining a Post Graduate Honours Degree in Brand Leadership from Vega Brand Communications School. Following his graduation from UCT in 2004, Avukile joined Primedia Broadcasting as the producer of Kieno Kammies’ late night talk show, Talk At Nine on 567 Cape Talk and Talk radio 702. He later moved on to produce Cape Talk’s popular weekday breakfast show, hosted by Mike Wills and later Aden Thomas. Avukile then joined RGBC in 2009 as brand manager of the luxury cognac brand Hennessy and set his sights on establishing the brand as the definitive luxury spirit of choice in SA. For a period of 3 years at the helm, he’s ensured the brand pioneered both the Cognac and premium spirits categories, evident with the 2011 win at the annual Sunday Times Top Brand Survey for top alcoholic spirit brand, a first for Hennessy. During his time leading the brand, Hennessy was also been nominated for a global Moët Hennessy Innovation Award for the 2010 Hennessy Artistry South Africa campaign, selected out of 150 worldwide best practices presented to Moët Hennessy. He joined the leading liquor company Brandhouse in 2012 as Heineken brand manager where he oversaw the hugely successful James Bond, UEFA Champions League and Heineken live access campaigns, picking up the Brandhouse Star award for “Best through-the-line campaign” on James Bond in 2012 and again in 2013 for the Live Access music campaign, as well as once again taking honours in the Sunday Times Top Brand Survey, with Heineken winning the beer category also for the first time. In January 2014 he moved across to Amstel, Brandhouse’s biggest premium beer. In the few months since, he has managed the roll out of the South Africa Music Award’s (SAMA) campaign which won “Best experiential event” at the 2014 Star awards as well as the roll out one of the biggest launches to ever come out of the company which the introduction into the market of Amstel Lite, which also won an award for “Best innovation and renovation” With a keen interest in all things cultural, Avukile has a love particular love for film and music. A self taught DJ, he has also held residency in a number of Cape Town clubs to feed his passion. He is also a keen follower (and occasional social player) of sports such as rugby, cricket, tennis and soccer and most recently taking up golf.
Thu 8:00 am - 8:00 am

The Experiential Approach

Mike Silver (CEO, Stretch Experiential)IMC Conference Durban 2016

Mike Silver is the founder and MD of Stretch Experiential Marketing. Mike has been working in the events, sponsorship and activations arena since 2000. Following his work with youth event properties and festivals in SA, Mike moved to the UK where he worked in sponsorship consultancy and later experiential marketing for one of the UK’s largest agencies of its type, RPM. During this time he helped assist various blue chip clients (including Unilever, Diageo & Yahoo!) with experiential strategies and campaigns. In 2009, Mike returned to SA and started Stretch. With 33 staff across the country, the agency specializes in developing experiential concepts for national execution (and global best practice implementation). Current agency clients include adidas, Chevron, Elizabeth Arden, Lipton Ice Tea, Pepsico & Kraft Foods. Regarded as a thought leader in experiential marketing & festival sponsorship, Mike has featured on 702/567, Good Hope FM, Maggs on Media (ETV) & in various publications including The Cape Argus, The Star, MTN Radio Awards Magazine as well as various articles for Bizcommunity & Marketingweb. Mike has also delivered keynote addresses on experiential marketing related topics at the IMC Conference (JHB & CT where he ‘trended’ as a top 3 mention throughout the conference), Marketing Indaba 2013, Standard Bank & Kraft Marketing Days & Vega Brand Communications School.
Thu 8:00 am - 8:00 am

To the marriage of true minds

Suhana Gordhan (Creative Director, Net#work BBDO)IMC Conference Durban 2016

Suhana Gordhan is a Creative Director at NET#WORK BBDO. She spent 9 years in above-the-line advertising and has worked at Ogilvy, King James and Black River FC where she won a Loerie Grand Prix for pissing off a dictator.  At the end of 2012, she decided to take a leap into digital advertising at NATIVE VML. She survived and lives to tell the tale. Gordhan is passionate about writing and sometimes feels like a novelist trapped in a headline. What she loves most about advertising is seeing the growth of an idea from birth to maturity. She is deeply proud when she can parent an idea well enough so that nobody messes with it, breaks its spirit or corrupts it along the way.
Thu 8:00 am - 8:00 am

Thursday 1 Jun 2017

IMC Conference Cape Town 2017

Becoming Artificially Intelligent

Abey Mokgatswane (CEO, Olgivy & Mather)IMC Conference Cape Town 2017

Our role as market leaders is to make the complex simple and the simple exciting.
In the age of digitisation where everything changes every minute – one may get confused about the best way to fulfill the purpose above.
Abey’s talk is about the impact of the future and some old truths that will forever remain relevant.
Abey Mokgwatsane is the CEO of Ogilvy & Mather South Africa, Africa’s largest communications services group. Mokgwatsane’s journey began at the brand experience company, the VWV Group, as a marketing trainee, he then went onto join the South African Breweries (SAB) as brand manager of Castle Loud, a young adult trans-media property for Castle Lager. In 2003, he was appointed Brand Group Manager of Miller Genuine Draft and was tasked with launching the brand into the South African market. 5 years after joining SAB, Mokgwatsane found himself back where he started at VWV, he partnered with Wanda Shuenyane and Jameson Hlongwane to buy a majority stake in the company. The bottom line performance of the company increased 10 fold in the time that Mokgwatsane and his partners were at VWV, spending the last 3 years as CEO. The Company also successfully executed the opening and closing ceremonies of the FIFA 2010 World Cup. Mokgwatsane was nominated as one of South Africa’s Mail & Guardian top 200 young leaders in 2011, He is also the founder of Young Business for South Africa, the Think Tank Initiative and the Experiential Industry Association of South Africa. Mokgwatsane was appointed CEO of Ogilvy & Mather South Africa in January 2012.
Thu 8:00 am - 8:00 am

Big Ideas Will Always Drive Brand Salience at Scale

Boniswa PezisaIMC Conference Cape Town 2017

Boniswa’s presentation will look into “Demystifying Integrated Communications” by Leveraging the BIG Idea to Build Brand Memory Structure.

Giving brands a social currency is Boniswa’s raison d’être. A mother, wife, big sister, daughter, business leader, partner, community builder, social entrepreneur, nurturer and activist are some of the adjectives used to describe Pezisa. Pezisa, a committed industry player, sits on various boards; communication industry, NGO’s and is the Past Chair-Person of the Loeries Board. Her experience in delivering break-through communications spans across a wide range of diverse categories, from Retail brand, Auto-Makers, Financial Institutions, FMCG, Telcos, On-Line Classified, Hotels & Resorts, Petro-Chems and Country marketing to name a few. She has worked in most business sectors except mining. Having masqueraded twice as a client Pezisa has deep respect for the marketers’ challenge of “working hard just to retain market share and running fast just to retain market share, thus her constant drive for the agency to deliver integrated communication as a business lever of growth”.
Thu 8:00 am - 8:00 am

Gender Neutral Marketing

Dali Tembo (MD, Instant Grass International)IMC Conference Cape Town 2017

This talk will introduce a global trend that is not only gaining momentum, but has the potential to break down traditional stereotypes about what it means to be a man or a woman through fresh, new visual representation in advertising. We will discuss the following:
– How the ad world has historically been prescriptive in how women, especially, should look and act
– The global, cultural zeitgeist that’s shifting norms around what it means to be a young man or a woman today
– The ways this is playing out in youth culture, particularly in the fashion world
– New advertising approaches that are relecting and furthering this trend
– How brands can avoid getting left behind

Dali Tembo is a leading strategic mind canvassing how globalization is affecting Africa’s youth. Having completed his undergrad in Organizational Psychology, Business Management and Public Management, Dali went on to study a Post Grad Honors in Marketing and an MBA specializing in Emerging markets from the University of Liverpool. In his young career, Dali has delivered strategic guidance to numerous multi-national corporations across Africa and MEA, run his own Youth Trends Columns, contributed to leading magazines on emerging trends and been a regular guest speaker at numerous conferences and universities.
Thu 8:00 am - 8:00 am

Gender Neutral Marketing

Jess Jorgensen (Director, Instant Grass International)IMC Conference Cape Town 2017

This talk will introduce a global trend that is not only gaining momentum, but has the potential to break down traditional stereotypes about what it means to be a man or a woman through fresh, new visual representation in advertising. We will discuss the following:

– How the ad world has historically been prescriptive in how women, especially, should look and act
– The global, cultural zeitgeist that’s shifting norms around what it means to be a young man or a woman today
– The ways this is playing out in youth culture, particularly in the fashion world
– New advertising approaches that are relecting and furthering this trend
– How brands can avoid getting left behind

As a Director and Strategic Analyst at IGI with a 12 year background in research, documentation and analysis of African youth culture, Jess uses empathy-driven research tools to gain firsthand insights in field, traveling regularly throughout the continent to understand the Small Data. Jess works primarily with multi-national corporations, aligning global strategies with local consumer nuances in African countries. Having been at the forefront of numerous local trends, coupled with her deep connection to youth culture, Jess compiles annual category-specific client reports and is a regular speaker at national marketing-related conferences.
Thu 8:00 am - 8:00 am

Money Matters

Lebo Motshegoa (MD, Foshizi)IMC Conference Cape Town 2017

In 2016, Foshizi conducted a research study to understand the middle and lower income group and how they are coping in this tough economic climate.This research report is gold, it is critical for 2017 brand planning, marketing and product innovation targeted at this consumer market.

The 70 page qualitative research insight report looked at various aspects, such as their current relationship with money, their attitude towards saving, credit and how exactly do these consumers get more bang for their buck. Consumer Price Index has resulted in the shopper basket shrinking, the reports interrogates the changes in shopping behaviour, from the products consumers have dropped, the ones they have retained and a visit to the new and revised list of essentials.

Lebo Motshegoa is the managing director at Foshizi. He has been nicknamed The Insight Guru by many media publications that occasionally call on him to make sense of consumer insights. Lebo is also the author of township lingo dictionaries having been the first person in South Africa to publish these dictionaries that went on to win him awards and recognition as the go-to person for black consumer insights. Foshizi is a mass market research company that is a leading specialist in the main market. We have been in business for 14 years. Foshizi goes to the people, be it in the townships or rural areas to conduct their research. Their research has opened new avenues for clients likes DStv, Tiger Brands, Kellogg’s, Toyota, Nandos’, and SARS to name a few.
Thu 8:00 am - 8:00 am

One click to sell anything

Brett St Clair (Head of Digital Product, Barclays Africa)IMC Conference Cape Town 2017

If every business now has the potential to be a digital business and technology is moving at a million miles per hour. How can businesses sell any product or service online without ever touching a real person, whether at a retail outlet or office or call centre? How can technology enable businesses to understand what are the relevant micro moments they should target and can they measure end to end every single digital touch point’s performance? During this presentation, Brett will offer insight to these questions.

Brett StClair has spent the last 20 years building and growing digital businesses and products. After 8 years working with silicon valley technology businesses (Admob, Google) Brett is now helping Absa to digitally disrupt. His passions are digital disruption and sharing the lessons learned
Thu 8:00 am - 8:00 am

Redefining Customer Engagement in the Cognitive Era

Gerrit Bus (IBM Watson Commerce Leader, IBM MEA)IMC Conference Cape Town 2017

Customers today expect their favorite brands to know them and cater to their likes and preferences with every interaction and transaction. This session explores the role of AI and cognitive technologies in enabling brands to better understand their customers’ behavior and deliver personalized experiences that customers want and value. With real life examples from leading brands, this session aims at showing brands how technology enables them to build connections with customers that withstand the changing dynamics of today’s marketplace.

Gerrit Bus is IBM Watson Commerce Leader, Middle East, South Africa & Pakistan. In his capacity, Gerrit helps marketers, customer experience professionals and eCommerce managers adopt IBM cognitive capabilities to help them optimize customer experience across all touch points, devices and platforms with the objective of improving efficiency, reducing cost and building customer loyalty. Gerrit has 30+ years of diverse international ICT experience in technical, sales, marketing, business development, professional services and general management roles based in The Netherlands, UK, Belgium, South Africa and UAE with responsibility for Europe, Middle East and Africa.
Thu 8:00 am - 8:00 am

Seeing Around Corners - Tech Trends in Africa

Justin Spratt (Head of Business SSA, Uber)IMC Conference Cape Town 2017

Looking at global technology trends that will be sharing the future of Africa. From AI and Machine Learing through to Augmented, Virtual and Mixed realty, the future will reveal many opportunities for those willing to act fast and deal with change.

Currently Justin leads the Business Development function across Sub-Saharan Africa at Uber. Prior to this Justin was Chief Growth Officer of Quirk, leading revenue in excess of R200mn out of 5 offices from London to Cape Town. Prior to this role he lead the starting and build-out of the Africa portfolio for the Group. Justin has a technical background having run the Mobile and Wireless businesses at Internet Solutions. Prior to this he was a product strategist in the Cloud software business unit. Justin also spent 2 years running the company’s largest client account portfolio, representing over 10% of the company’s revenue, at the time ~R200mn. Growing up in Australia, Justin’s parents worked at IBM and Microsoft, which meant he was fortunate to have access to one of the few early PC’s in the country, circa 1987, at the age of 10, where he picked up some programming skills and became an avid PC gamer. Justin has also been blogging since 1998, prior to it being coined ‘blogging’. Justin continues to write extensively on startups, entrepreneurship, sales and marketing. Prior to Internet Solutions, Justin started his own Network Security technology business which he sold to BCX. Before his foray into technology, he worked for the investment bank Morgan Stanley in Fixed Income trading, based in London. Justin studied Economics and Finance (Cum Laude), with Honours in Financial Derivatives. He then later went on to study an MBA (Strategy and Finance) from the Gordon Institute of Business Science. In addition, he has lectured Macro Economics, Entrepreneurship and Strategy & Technology at GIBS. Justin co-founded web start-up incubator IS Labs (islabs.co.za) while at Internet Solutions, designed to accelerate web technology businesses. He also founded the not-for-profit, GeekRetreat, bringing geeks together over weekends to help communities through technology. He has sat on the advisory boards of JoziHub and TechInBraam, both aimed at drawing investment and training into the technology start-up scene in Johannesburg.
Thu 8:00 am - 8:00 am

The creative tap: Is it open or closed?

Gillian Rightford (Founder, Ad Therapy)IMC Conference Cape Town

Not only has integration made the job of communication that much more difficult, it’s also made the agency-client ecosystem more complex. 

How a brand shows up in the world is now in the hands of many different specialist agencies or disciplines. No matter the channels, creativity is still critical. How the marketing team works with their agency or agencies will determine the quality of the creative output. The creative tap has to remain open in order for the best work to come out and yet so many behaviours in the client-agency relationship work to close the tap, negatively impacting the output.

Gillian’s CV is a mix of marketing, advertising, and leadership. She obtained a Business Science (Honours)degree in Marketing from UCT, worked for Perry & Associates (Marketing Strategy consulting), then headed into the creative world, doing account management and strategy for below and above the line agencies, before becoming Managing Director of Hercules/DMB&B/D’Arcy, and then Group Managing Director of Lowe Bull. She started Adtherapy in 2007, a company that aims to help marketers and agencies optimise their creative output, through improved skills, structure, strategic thinking, and relationships. Gillian also lectures Integrated Marketing Communications at the School of Management Studies at the University of Cape Town. She is a public speaker on the subject of optimising creativity in marketing
Thu 8:00 am - 8:00 am

The Fourth Industrial Revolution

Valter Adão (Lead Director, Deloitte Digital Africa)IMC Conference Cape Town 2017

This digital era that we have entered was recently termed as the Fourth Industrial Revolution at this year’s World Economic Forum in Davos.  Having benefit of hindsight we know that these industrial revolutions have previously had a dramatic and notable impact on all businesses and industries, resulting in the elimination of well-established industry stalwarts and creation of new business giants.  We have the opportunity to prepare our business to thrive in these tumultuous times.

When one speaks about technological advances, within the above mentioned digital era, and how they might affect jobs in the future, most people immediately think of low-skill jobs in agriculture and manufacturing that get ‘taken away’ by automation. However, the so-called Forth Industrial Revolution is upon us and is being driven by new and exponential technologies that will eventually affect every job level in the labour market. Some very complex types of work that are seemingly destined to remain a human competency will someday be done better by a machine.

Inevitably, the fear is that “my job will get taken away”. But what is important to understand is how technological advancements and innovation ultimately accelerate industries and economies, improve outcomes for consumers and increase prosperity, and how businesses and government should be reacting to take the fullest advantage of the opportunities that arise. Much like Darwin’s aphorism, it will be the workers, organisations, and government that are quickest to adapt to change who will survive the next wave of disruption.

Today the only constant is change and the rate of change is increasing.  Our competitors are no longer the traditional large local or multinational corporates.  They are agile organisations and entrepreneurs embracing new and exponential technologies to compete and disrupt effectively.  The question we have to ask, is how do we, as large, already successful organisations construct a business environment and culture that is quick to recognise these challenges, adapt and innovate effectively and compete successfully in an ever accelerating business environment.

About the keynote address

Valter Adao’s keynote presentation will address the driving forces behind these disruptions, and why, by no coincidence, we are all of sudden experiencing a proliferation of disruptive technologies and start-ups. He will dive into the essence of digital disruptors and why it is important to pay attention to the impact they are having on existing businesses. He explains that digital disruptors go beyond smart phones and apps. True disruptors in the digital era include technologies such as 3D printing, IoT, artificial intelligence, wearables, robotics, sensors and many more.

The concept and difference of linear and exponential businesses is eloquently explained by discussing the characteristics of exponential organisations. This is then aligned to how the concept of digital disruption practically plays out in the market by explaining the concepts of dematerialisation, demonetisation and democratisation.  The characteristics of products and services that have a had a rapid uptake by consumers, and explore the important are also unpacked in the context of Virality, Assimilation, Experience and Monetisation.

It is important to note that the presentation is purposefully not tailored around the audience and the industries they represent.  This ensures that the thought provoking concepts are firstly acknowledged by the audience without triggering defensive responses.  This is done by using examples applicable to other industries to illustrate the principles that guide the disruptive forces ensuring that there’s a clear understanding of the concepts.  Valter will then work with the audience to apply the same to their industries by sharing their concerns or citing related examples.

Valter holds an MSc and an MBA. He has been with Deloitte for 8 years and was previously the leader and founding director of Monitor Deloitte, after Deloitte’s acquisition of the Monitor Group. Valter is also the firm’s Innovation Leader and is a member of Deloitte’s Global Innovation Executive Committee.
Thu 8:00 am - 8:00 am

Tools of Tomorrow’s Marketer: Intelligent Anomaly Detection in Big Data

Matthew Barclay (Area Director for Africa, Meltwater)IMC Conference Cape Town 2017

Big Data, it’s a buzzword that’s been referenced ad nauseam by marketers, statisticians and data-scientists for years. The reality is that we’re only now beginning to scratch the surface of how to effectively filter mountainous volumes of data into relevant and actionable insights. Matthew Barclay, Meltwater’s Area Director for Africa, looks at the current state of Big Data analysis across public media, as well as what the future holds for tomorrow’s marketer and social CEO.

Matthew Barclay, Area Director of Africa at Meltwater, is a seasoned SAAS industry professional with expertise in establishing and scaling tech based enterprises across emerging markets. Barclay’s passion and experience in digital media and business development have seen him feature as a guest speaker at a variety of thought leadership and skills development events, including GrowthHub and Outside Insight. Working closely with Meltwater’s Silicon Valley operations, Barclay is well positioned to comment on trends in big data and media intelligence, with specific emphasis on how these will take shape across Africa in years to come.
Thu 8:00 am - 8:00 am

You Know That Thing You Just Did? Don’t Do It Again.

Fran Luckin (Chief Creative Officer, Grey Africa)IMC Conference Cape Town 2017

Things I learnt the hard way trying to make Integration work in an ad agency. The kind of creative work we did when I started in advertising is drastically different to the kind of work ad agencies do now.

It’s fair to say the job I do now didn’t exist when I was at University. The digital revolution and concomitant rise of Integrated Marketing Communication left adland reeling. I’ve seen all the mistakes – and made too many of them myself. I can’t promise I have the answers. But I do have some awesome scars.

Fran Luckin is the CCO of Grey Africa in Johannesburg. She started as a copywriter at The Jupiter Drawing Room, then moved to TBWA / Hunt Lascaris in the late nineties, where she became a Creative Director. She joined Ogilvy Johannesburg in 2003, and became Executive Creative Director there in 2008. After Ogilvy, she was CCO of Quirk (now Mirum) South Africa. She joined Grey in 2016. She has judged many international and South African creative awards shows (including, the Dubai Lynx Awards, the Clio Awards, D&AD and three stints judging Cannes Lions). She has won a few awards, but believes her most significant achievement may be that after 20 years in advertising she is still more or less sane (although there is some dispute around this). She has an M.B.A from the Berlin School of Creative Leadership, and is Chairman of the Academic Board of the Red & Yellow School of Advertising. In her spare time, she plays the bass guitar with breathtaking ineptitude.
Thu 8:00 am - 8:00 am

Thursday 8 Feb 2018

IMC Conference Johannesburg 2018

AI - will it grow my brand and market share?

Katherine Madley (Product Marketing Executive, Alexander Forbes)IMC Conference Johannesburg 2018

In the ever changing world of marketing, new shiny things keep popping up as the next best thing, programmatic, AI, machine learning, social, Google, Facebook, mobile first, client experience, apps,  disrupt and many other flavours of the day. But what are the real winners doing? How do we use all these media platforms and tools best. What’s attracting the audience? The platform  or the message ? Katherine explains that  marketing requires an offensive and a defensive strategy to grow and protect a brand with certain tools and philosophies. Come and find out what really grows your brand and market share.

Katherine has had a rewarding, eighteen year career in blue chip business, holding Executive level positions for 11 of these years. She has worked for the First Rand Group (including, Rand Merchant Bank and FNB Corporate Bank), and she has been the divisional MD of an Advertising Agency. In addition, Katherine has worked in the retail environment for the furniture giant, the JD Group, where she held the position of Chief Marketing Officer, in charge of 11 brands. In 2013 her career moved into Group Strategy and Innovation at Alexander Forbes ,here she adopted outside in thinking, strong financial knowledge and business skills in strategy to execute a successful Group Innovation programme. Recently, she was appointed Group Executive of Product Marketing and works with award winning actuaries. Here Katherine oversees the marketing of these innovative financial services products that demonstrably improve people’s financial well-being.
DocumentsKatherine1 (16 KB)
Thu 8:00 am - 8:00 am

Big Ideas Will Always Drive Brand Salience at Scale

Boniswa Pezisa (CEO, BBDO South Africa)IMC Conference Johannesburg 2018

Boniswa’s presentation will look into “Demystifying Integrated Communications” by Leveraging the BIG Idea to Build Brand Memory Structure.

Giving brands a social currency is Boniswa’s raison d’être. A mother, wife, big sister, daughter, business leader, partner, community builder, social entrepreneur, nurturer and activist are some of the adjectives used to describe Pezisa. Pezisa, a committed industry player, sits on various boards; communication industry, NGO’s and is the Past Chair-Person of the Loeries Board. Her experience in delivering break-through communications spans across a wide range of diverse categories, from Retail brand, Auto-Makers, Financial Institutions, FMCG, Telcos, On-Line Classified, Hotels & Resorts, Petro-Chems and Country marketing to name a few. She has worked in most business sectors except mining. Having masqueraded twice as a client Pezisa has deep respect for the marketers’ challenge of “working hard just to retain market share and running fast just to retain market share, thus her constant drive for the agency to deliver integrated communication as a business lever of growth”.
Thu 8:00 am - 8:00 am

Cannes Lions Trends and Case Studies

Ann Nurock (Africa Partner, Relationship Audits and Management)IMC Conference Johannesburg 2018

Ann’s talk includes the following together with some of the most awarded work.

  • The McKinsey & Co report on the how consistently creative companies outperform those who are not
  • What clients are looking for from their agencies
  • The Burger King (creative marketer of the year) presentation on “ how to suck less as a client”
  • Fascinating information on AI and the implications for marketers
  • Why brand purpose is more important than ever
  • Gender stereotypes in marketing and why they don’t work
After 25 years plus in the advertising industry, working on some of the biggest global and local brands in her role as CEO of Grey South Africa followed by President & CEO of Grey Canada, Ann now specializes in business relationships. She is the Africa Partner of Relationship Audits and Management, a global consultancy that measures and optimizes business relationships, in order to mitigate risk and facilitate growth. She is also the “roving reporter” for Bizcommunity, covering major international creative award shows such as the One Show and Cannes Lions. Ann imparts the latest trends and case studies via her Cannes Trends talk
Thu 8:00 am - 8:00 am

Cathedral of Mammon

Dan Matthews (Technical Architect, Episerver)IMC Conference Johannesburg 2018

So, you’re about to invest in e-Commerce, either for the first time or to take your existing online experience further. Here’s the dirty secret that most technologists won’t tell you… you’re probably investing in all the wrong things for the wrong reasons. In this talk we’ll look at what the Cathedral of Mammon is, what they get right, what most technologists are doing wrong, and what the real reasons are you should be investing in e-Commerce.

Dan has lived and loved e-Commerce for most of his professional career. A survivor of the dot com boom, he moved from his native England to South Africa nine years ago to help launch the South African office of Episerver – the only platform that puts Digital Content, Commerce and Marketing in one screen. Equally at home in a marketing brainstorming session or up to his nose in source code, when he’s not in the office you’ll find him trying to better his Strava times on the Tygerberg MTB trails.
Thu 8:00 am - 8:00 am

Content and reputation

Mike Sharman (Owner, Retroviral)IMC Conference Johannesburg 2018

Real Time conflict resolution – how Rocomamas surprises and delights customers

With more than 11 years agency experience, Mike has successfully implemented business-supporting traditional and digital communication campaigns for both established brands and startups in the consumer and b2b technology / finance, and entertainment sectors – from conception and design to campaigns that have been classified as ‘truly viral’ Co-founder of Retroviral, an award winning digital communications agency that creates online word of mouth for brands using bespoke strategy, social media, and web tactics. He is also co-founder of Webfluential – a platform that establishes relationships between consumers and brands through influencers. Mike was named one of the Mail & Guardian’s top 200 young (under 35) South Africans in 2013.
Thu 8:00 am - 8:00 am

Data Inspired Customer Experience

Lee Naik (CEO, TransUnion)IMC Conference Johannesburg 2018

The fourth industrialization revolution is now our reality with vast amounts of data flowing through an evolving digital ecosystem.  Lee will share his views on the evolution of customer acquisition and retention strategies amidst a multi-generational customer base, a highly connected digital world and a tough economic landscape.

Lee Naik is the CEO of TransUnion Africa and is recognised as one of South Africa’s leading digital and technology transformation experts. He leads a portfolio of TransUnion’s businesses in using big data and information services to help consumers and organisations make more informed decisions. In his previous role, Lee spent almost 19 years at Accenture were he served as the Managing Director of Accenture Digital, helping organisations transform their businesses to remain competitive in an increasingly digital world. Prior to that Lee was the Managing Director of Accenture’s Technology Strategy business. Lee is a frequent speaker and commentator and was recognised as a global top 10 technology commentator in the 2015 LinkedIn Top Voices awards. He is also a recipient of the 2015 Standard Bank Rising Stars award.
Thu 8:00 am - 8:00 am

Digital Disruption in Africa ... powered by Experience, Data and Design

Wayne Hull (Managing Director, Accenture Digital)IMC Conference Johannesburg 2018

The rise in digital adoption and a culture of instant gratification is increasing as the result of the tech savvy, mobile first generation entering the work and marketplace. Switching brands is commonplace now as loyalty is always based on the last experience. Given that 75% of South African consumers shifted their spending last year due to lackluster customer service, broken promises and poor experiences, failing to have a strategy to address this inevitably means that brands will fail to compete.

Wayne Hull is the Managing Director for Accenture Digital in Africa. He joined Accenture in January 2017, after spending 13 years in the Middle East, Pakistan and Switzerland where he was at the forefront of the cutting-edge technology in the areas of Internet of Things (IoT), data analytics and online media. Prior to joining Accenture, Hull was the Digital Advisor for Sportradar Global. He has spent four years as Board Member and SVP for a privately held global IoT company, as well as eight years at Cisco recently as the Director & General Manager in the Middle East & Pakistan.
Thu 8:00 am - 8:00 am

Digital Disruption on The Motherland

Lana Strydom (EHOD: Digital, Social and Content Marketing, Vodacom)IMC Conference Johannesburg 2018

Robotics, artificial intelligence, blockchain, bots, genome editing, we have all heard the buzz, but what does it mean in Africa? While most other regions have undergone a boom in Internet adoption and considerable Internet related growth over the past decade, Africa has trailed behind. McKinsey’s analysis shows that Africa’s iGDP amounts to just 1.1 percent of GDP – half the iGDP of other developing countries and less than a third of the average developed country’s iGDP of 3.7 percent. If Africa could close this gap, the impact on GDP, business growth, and social outcomes would be massive. How do we optimise meaningful development and adoption of digital services in Africa?

Lana is a self-confessed digital addict. She has 19 years’ experience in a wide range of digital disciplines ranging across digital channel, digital product development and digital marketing. She believes passionately that technology and innovation, when used in the right combination, can help make the world to a better place. She currently holds the position of Executive Head of Digital Marketing at Vodacom. She leads the team that delivers on all digital marketing requirements within the business, including paid, search, social, content and DCVM marketing, across all marketing segments. She was previously employed by First National Bank (FNB) as Head of Digital Marketing and Media, where she played a key role in establishing FNB as a recognised leader in digital and social marketing. Formerly she held positions at Absa in the capacity of Channel Manager Mobile Portals and at MTN SA as Senior Manager Portals and Interactive. Earlier in her career, she founded and managed a through-the-line advertising agency and spent some time with technology company Paracon Holdings, as Divisional Manager for Business Solutions. She was recently voted as one of the thirty most influential women in digital in South Africa.
Thu 8:00 am - 8:00 am

Digital Disruption on The Motherland

Abey Mokgwatsane (Managing Executive, Vodacom)IMC Conference Johannesburg 2018

Robotics, artificial intelligence, blockchain, bots, genome editing, we have all heard the buzz, but what does it mean in Africa? While most other regions have undergone a boom in Internet adoption and considerable Internet related growth over the past decade, Africa has trailed behind. McKinsey’s analysis shows that Africa’s iGDP amounts to just 1.1 percent of GDP – half the iGDP of other developing countries and less than a third of the average developed country’s iGDP of 3.7 percent. If Africa could close this gap, the impact on GDP, business growth, and social outcomes would be massive. How do we optimise meaningful development and adoption of digital services in Africa?

Abey was recently appointed as the Managing Executive of Brand and Comms at Vodacom. Mokgwatsane’s journey began at the brand experience company, the VWV Group, as a marketing trainee, he then went onto join the South African Breweries (SAB) as brand manager of Castle Loud, a young adult trans-media property for Castle Lager. In 2003, he was appointed Brand Group Manager of Miller Genuine Draft and was tasked with launching the brand into the South African market. 5 years after joining SAB, Mokgwatsane found himself back where he started at VWV, he partnered with Wanda Shuenyane and Jameson Hlongwane to buy a majority stake in the company. The bottom line performance of the company increased 10 fold in the time that Mokgwatsane and his partners were at VWV, spending the last 3 years as CEO. The Company also successfully executed the opening and closing ceremonies of the FIFA 2010 World Cup. He was appointed CEO of Ogilvy & Mather South Africa in January 2012 in his tenure Ogilvy remained the largest marketing services agency in South Africa, lead the way in digital transformation and won a record 3 Cannes Grand Prixs and 6 Loeries Grand Prixs – Becoming the most creative agency in South Africa for 5 years in a row. Mokgwatsane was nominated as one of South Africa’s Mail & Guardian top 200 young leaders in 2011, was GQ’s 2013 Best Dressed Man and one of Destiny Man’s 2017 top 40 under 40. He is also the founder of Young Business for South Africa, the Think Tank Initiative and the Experiential Industry Association of South Africa.
Thu 8:00 am - 8:00 am

Digitally powered LIVE experiences

Peter Hutchings (ECD, Elevator)IMC Conference Johannesburg 2018

As technology becomes increasingly interwoven to the fabric of every day consumer existence, brands now have the opportunity of not only using technology to amplify reach and impact but to actually power live experiences themselves. How do we move beyond the realm of digital gimmicks into developing effective digital experiences that impact through deeper understanding of consumers’ real world and digital existences.

As ECD for pioneering below-the-line agency Elevator, Peter is fascinated by the potential for leveraging live experiences and communications to create emotional shifts and behavioural change. He has global experience creating engaging live events and marketing for companies including Coca Cola, Cadburys/Kraft, Renault, Pernod Ricard, Chevron and Adidas. Although he has spent much of his career in the UK, he is fortunate to call Cape Town home
Thu 8:00 am - 8:00 am

Digitally powered LIVE experiences

Thabo Ntseoane (Business Director, Elevator)IMC Conference Johannesburg 2018

As technology becomes increasingly interwoven to the fabric of every day consumer existence, brands now have the opportunity of not only using technology to amplify reach and impact but to actually power live experiences themselves. How do we move beyond the realm of digital gimmicks into developing effective digital experiences that impact through deeper understanding of consumers’ real world and digital existences.

Thabo has recently made the switch from client to agency side bringing with him a wealth of experience from his time with BATSA, I&J and most recently KFC Africa. His current focus is on harnessing his understanding of non-traditional communication in both formal and informal markets across the continent to add value to agency clients.
Thu 8:00 am - 8:00 am

Gaining the Customer Experience Advantage

Tertia Barrett (Managing Director, Smoke Customer Intelligence)IMC Conference Johannesburg 2018

In this fast paced, dynamic business environment, customer experience has emerged as the new business battleground. With instant access to information and a plethora of options to choose from, customers are more informed and more demanding than ever before. But they don’t only want a product, they want an experience. It’s therefore not surprising that customers equate brands with experiences, as our association with a brand is based on how it makes us feel.

This fundamental shift in how businesses need to compete requires a new integrated approach to marketing, removing silos and putting the customer experience at the core of business, brand and marketing strategy.

Tertia Barrett is the MD of Smoke CI. She has extensive experience in strategic business management with a proven track record of successful business growth and establishing new markets. She has an MBA Cum Laude from the Gordon Institute of Business Science (GIBS) and has been a speaker and panel member at several leading industry conferences. Tertia is passionate about business success and strongly believes that customer experience will be the key differentiator in the business of the future. This drives her and the team at Smoke CI to help companies achieve unmatched customer experiences that drives successful bottom line growth.
Thu 8:00 am - 8:00 am

Gender Neutral Marketing

Jess Jorgensen (Director, Instant Grass International)IMC Conference Johannesburg 2018

This talk will introduce a global trend that is not only gaining momentum, but has the potential to break down traditional stereotypes about what it means to be a man or a woman through fresh, new visual representation in advertising. We will discuss the following:

– How the ad world has historically been prescriptive in how women, especially, should look and act
– The global, cultural zeitgeist that’s shifting norms around what it means to be a young man or a woman today
– The ways this is playing out in youth culture, particularly in the fashion world
– New advertising approaches that are relecting and furthering this trend
– How brands can avoid getting left behind

As a Director and Strategic Analyst at IGI with a 12 year background in research, documentation and analysis of African youth culture, Jess uses empathy-driven research tools to gain firsthand insights in field, traveling regularly throughout the continent to understand the Small Data. Jess works primarily with multi-national corporations, aligning global strategies with local consumer nuances in African countries. Having been at the forefront of numerous local trends, coupled with her deep connection to youth culture, Jess compiles annual category-specific client reports and is a regular speaker at national marketing-related conferences
Thu 8:00 am - 8:00 am

Gender Neutral Marketing

Dali Tembo (Managing Director, Instant Grass International)IMC Conference Johannesburg 2018

This talk will introduce a global trend that is not only gaining momentum, but has the potential to break down traditional stereotypes about what it means to be a man or a woman through fresh, new visual representation in advertising. We will discuss the following:
– How the ad world has historically been prescriptive in how women, especially, should look and act
– The global, cultural zeitgeist that’s shifting norms around what it means to be a young man or a woman today
– The ways this is playing out in youth culture, particularly in the fashion world
– New advertising approaches that are reflecting and furthering this trend
– How brands can avoid getting left behind

Dali Tembo is a leading strategic mind canvassing how globalization is affecting Africa’s youth. Having completed his undergrad in Organizational Psychology, Business Management and Public Management, Dali went on to study a Post Grad Honors in Marketing and an MBA specializing in Emerging markets from the University of Liverpool. In his young career, Dali has delivered strategic guidance to numerous multi-national corporations across Africa and MEA, run his own Youth Trends Columns, contributed to leading magazines on emerging trends and been a regular guest speaker at numerous conferences and universities.
Thu 8:00 am - 8:00 am

How to connect with township youth through meeting their ‘needs states’.

Bongani Chinkanda (CEO, HDI Youth Marketeers)IMC Conference Johannesburg 2018

With 50% of the South African population comprising under 24s, it remains glaringly clear that no brand can afford to alienate the youth market. South Africa remains one of the most unequal societies in the world, and with a Gini Coefficient of 0.63%, youth remain the poorest of the poor.

In this dialogue, Chinkanda will share insights on the illusive youth market, through evaluating ways in which to best engage them. In this thought leadership talk that illuminates the importance of connecting to township youth, Chinkanda will consolidate three key youth connectors, which he will unpack into an integrated youth communication solution.

After completing his studies at Rhodes University, Bongani started his career at Unilever, where his passion for marketing was revealed. After years in trade and shopper marketing for companies including BP, Kraft Foods and Kimberly Clark, Bongani founded Dzuwa Media in 2008. Dzuwa served as a BTL activations agency servicing clients in Malawi, Zimbabwe and SA markets. In 2016, he joined Elevator as Business & Strategy Director focusing on developing a mass market offering for the agency. In 2017, Bongani joined HDI Youth Marketeers, where he plans to champion TBWA’s culture of disruption in his role of CEO.
Thu 8:00 am - 8:00 am

How to Protect your Reputation in a Fake News World

Matthew Barclay (Area Director for Africa, Meltwater)IMC Conference Johannesburg 2018

In the age of social media, even the most minor brand slip-up can turn into an international crisis within hours. And with the meteoric rise of fake news, the threats to brand and personal reputation have never been more real.
It’s impossible to predict the future, but by putting in place an air-tight crisis communications plan, you can prepare for the unexpected, and crush crises before they spread. In light of this, Matt Barclay will be discussing how brands can begin taking steps to protect what is quickly becoming a brand’s most valuable tangible asset – reputation.

Matthew Barclay, Area Director for Africa at Meltwater, is a seasoned SaaS industry professional with expertise in establishing and scaling tech based enterprises across emerging markets. Barclay’s passion and experience in both digital media and business development have seen him feature as a guest speaker at a variety of thought leadership and skills development events, including: GrowthHub, LeaderEx, SA’s Marketing Indaba, as well as 1GiantLeap’s Next Tech Hero. Founded in 2001, Meltwater quickly rose to prominence as the leading software provider for online reputation management. Today, the company has grown into a global business that generates in excess of $300 million in revenue per annum, and invests heavily in the application of Artificial Intelligence for data driven decision making purposes. In light of recent local and international events, Barclay will be presenting on the topic of Reputation Management in a Fake New World. Meltwater has over 700 clients across Africa, and more than 26000 worldwide – giving Barclay access to a wealth on knowledge on the topic of crisis communications, and how best to respond to a brand catastrophe when it strikes. How to Protect your Reputation in a Fake News World
Thu 8:00 am - 8:00 am

McDonald’s South Africa Is Growing In The Innovation Landscape By Creating A Seamless Customer Experience

Daniel Padiachy (Chief Marketing Officer, McDonalds)IMC Conference Johannesburg 2018

McDonald’s South Africa is investing in new Technology to provide a better experience and service for our customers across all our 255 restaurants in the country. We believe that times are changing, our customers’ expectations are moving and as a business we just continue finding new ways to stay relevant. We make great efforts to ensure that at every touch point our experience is easy, simple and enhanced by innovation. Payment methods are increasing via digital technology – Snapscan, WeChat etc. Customers demand more choices that are seamless and easy.”

Daniel Padiachy has seasoned and respected experience in Youth insights, Operations, Marketing and Strategic leadership. He currently holds the Marketing Executive position for McDonald’s SA. Daniel accelerated through the ranks of McDonald’s, and has been recognised as top performer for 4 consecutive years. McDonald’s has been recognised as the Sunday Times Generation Next Survey Coolest Brand in SA 2013 within the fast-food category, under his tenure. Daniel is committed to building a brand legacy for McDonald’s, and has been visionary to align McDonald’s strategic business imperatives to investing in the first centre of learning (McDonald’s Street Rhythm Hub) in SA, which addresses youth unemployment and equal access to education. He holds an MBA from Wits University, and also resides on the board of the Kuwa Ajabu Foundation, which focuses on addressing gender-inequality and youth empowerment across Africa.
Thu 8:00 am - 8:00 am

Pick the best of inbound and leave the rest behind

Daryn Smith (Director, MPULL)IMC Conference Johannesburg 2018

Inbound marketing is often associated with annoying and often dated tactics such as blogging, gated content and SEO. But there is plenty of strategy and tactics that are innovative – you just need to know how to separate the wheat from the chaff.

We will share what we’ve learnt over the past 5 years through case studies, and show how we pivoted our inbound marketing offering to designing, building and scaling customer journeys.

Daryn is co-founder of MPULL, a customer journey agency based in Cape Town and Johannesburg. MPULL works with direct brands, but has partnerships with over 60 international agencies who use the centre of excellence for strategy and execution of customer journeys and inbound marketing that he and co-founder Graeme has built.
Thu 8:00 am - 8:00 am

Project Bond

Funeka Montjane (CEO, Standard Bank Personal and Business Banking)IMC Conference Johannesburg 2018

How Standard Bank ensures its brand remains relevant. Funeka’s presentation will leave you stirred but not shaken.

Funeka Montjane is the Chief Executive for Personal and Business Banking South Africa (PBB SA). Funeka joined Standard Bank in 2008 and prior to her current role as Chief Executive, Funeka held the following positions: – Chief Financial Officer, PBB SA – Head of Home Loans, PBB SA – Head of Credit PBB SA Funeka is a qualified Chartered Accountant and holds a Masters in Commerce degree from the University of Johannesburg. Before joining Standard Bank, Funeka worked at PricewaterhouseCoopers, where she became a partner at the age of 27. Amongst many of her achievements Funeka was voted Top Woman Executive and Top Woman of the Year in Business at the 2012 Top Women Awards. In 2015 she was honoured with the following awards: – The Woman of Significance award by the Association of Black Securities and Investment Professionals (ABSIP) – Young Global Leader by the World Economic Forum In August 2016, Funeka won the Business Women of the Year award in the Corporate category of the Businesswomen's Association of South Africa. She was also acknowledged by the African Woman Chartered Accountants (AWCA) as the 2016 Private Sector CEO of the Year.
Thu 8:00 am - 8:00 am

Scaling your social media experience for the Enterprise

Kelvin Jonck (Managing Director , YOUKNOW)IMC Conference Johannesburg 2018

Kelvin’s topic overview:

  • Social Media platforms are now a Customer Service channel
    Call centres are scaled operationally and can meet the desired customer experience (sometimes).
  • Enterprises are now scaling their social media operations to mimic those of other optimised channel
  • Customers are expecting similar service levels from all of their online brands
  • We’ll discuss how this is done
Before starting YOUKNOW, a social technology reseller for Crimson Hexagon and Lithium Technologies, Kelvin dabbled in everything from online affiliate marketing, email marketing, corporate digital marketing, social media marketing and programmatic media. These days, he concerns himself with helping companies and agencies deliver success from social media through in-depth consumer insights and effective customer engagement.
Thu 8:00 am - 8:00 am

The email and SMS marketing juggernaut

Walter Penfold (Managing Director, Everlytic)IMC Conference Johannesburg 2018

Social Media, Mobile Advertising, Instant Messaging, and other new tech failed to bring down the traditional channels of email and SMS. Why are these channels still growing like wildfire and what is their place in the new online order? We explore these old-school channels and predict how they will morph over the coming years.

Walter is the managing director of Everlytic, a SaaS marketing automation platform. Everlytic was voted the fastest growing tech company in South Africa by Deloitte in 2014, and was acquired by Vox Telecom in January 2016. He is also the co-founder of Wetec, established in 2003, and the leading supplier of Rainwater Harvesting systems in South Africa. Walter sits on the board of the Johannesburg chapter of the Entrepreneurs Organisation and is the co-founder and current chair of EO Accelerator, a program for first-stage entrepreneurs that want to catapult their businesses to the next level. He holds a BCom in Information Technology and an MBA in Entrepreneurship from Wits Business School.
Thu 8:00 am - 8:00 am

The evolution of insights

Jason Stewart (Managing Partner, Have You Heard)IMC Conference Johannesburg 2018

Without drilling into a consumers mind, traditional Marketing Research can struggle to genuinely interpret human behaviour. It needs to match the speed at which technology and consumer engagement is evolving.

We need to get close to consumers, stop asking them questions and begin engaging them in conversations.

  • We’ll discuss:
    How we tap into sub-conscious drivers of behaviour which will allow us to gain a much deeper understanding of consumers.
    How we increase the speed at which information is collected which will ensure real time actionable insights.
Jason is an expert practitioner in research, advertising and strategy with over 15 years experience in both South African and African Markets. Jason launched the concept and methodology of influencer and word-of-mouth marketing within South Africa before turning his attention to advancing the collection of consumer insights and their ability to drive meaningful strategy for brands. Driven by innovation, Jason was identified as one of the 50 most creative business leaders in South Africa by Fast Company Magazine in 2016. Under Jason’s leadership, hyh was identified as one of the 10 most innovative companies, within South Africa, in 2015 and continues to push the boundaries of effective advertising.
Thu 8:00 am - 8:00 am

The integrated eCommerce and content approach.

Marsh Middleton (Business Director, Responsive Digital Innovation)IMC Conference Johannesburg 2018

An integrated and personalised approach is needed from eCommerce platforms. Visual content is key to attract and add value to leads. Consumers want an experience not the hard sell. I’ll also be looking at some key trends in eCommerce and inbound marketing for 2018.

Co-founder of Responsive Tech and Studio. In the tech space we focus on web application development and enterprise web content platforms. In the studio and creative space we focus on digital content and value-added marketing services. Marsh combines the tech and content arenas with strategic thinking in an ever changing digital world.
Thu 8:00 am - 8:00 am

The patterns of disruption

Jacqui Maroun (Chief Experience Officer, NATIVE VML)IMC Conference Johannesburg 2018

True disruption creates new experiences that we can’t imagine living without. It changes our world for the better. But is this kind of disruption only for the tech startups in Silicon Valley? Or can any brand re-imagine its products or services to this degree? Find out more about the patterns of disruption that point the way to a brighter future for all of us.

Jacqui leads strategy and customer- and user-experience teams at NATIVE VML, to power strategic interventions with human-centred design thinking. She believes that putting customers at the centre of your business and your brand is the most strategic move you can make. The result is positive experiences and relationships that benefit both customers and business. Jacqui has a long history in digital agencies from VWV Interactive in the 90s, with a background in business analysis and UX design and, along with all NATIVES, is passionate about creating purpose-driven work that lives in peoples’ lives.
Thu 8:00 am - 8:00 am

The power of integrated influence marketing

Ryan McFadyen (Founder, Have You Heard)IMC Conference Johannesburg 2018

For years influence marketing has been seen simply as the ability to broadcast branded messages using influential people on digital platforms. Ironically, research conducted by the Keller Faye Group shows that fewer than 10% of brands word of mouth conversations happen online.

Influence marketing has evolved to become a powerful integrated solution. Driven by relevant insights, it influences behaviour to positively affect marketing performance and build consumer advocacy. Research shows that Brand advocates spend 2x more than average customers on favourite brands. (Source: Zuberance) and that a 12% increase in a brands advocacy score can double sales (Fred Reichheld – Harvard Business School press)

By putting influence marketing at the heart of your brands integrated approach, marketers can yield great results.

Ryan has been at the forefront of influence marketing for over 12 years. His local and international experience across influencer, traditional marketing and advertising, leads his strategic approach to blending traditional marketing theory, influence and behaviour science to yield maximum brand effectiveness. This and his passion for brands drives his formidable creativity in boardrooms, He launched hyh, one of South Africa’s leading influence agencies in 2008 and has extended their footprint into the challenging UAE and UK markets Ryan was identified as the entrepreneur under 30 to watch in 2012 by Destiny Magazine and as one of the 50 most creative business leaders in South Africa by Fast Company Magazine in 2016
Thu 8:00 am - 8:00 am

The REAL secrets of effective Influencer Marketing campaigns

Stéphane Rogovsky (Group CEO, R2 Digital)IMC Conference Johannesburg 2018

With statistics like $6.85 in earned media value for every $1.00 of Influencer Marketing paid media (Burst Media, 2017), Influencer Marketing is dominating the social media landscape.

Adweek research states that “94% of those who’ve used influencer marketing believe the tactic to be effective”. In order to retain the awareness and your buyers past the initial burst of posts, it’s vital to understand that Influencer Marketing is a relationship, not a business transaction. This requires a strategic influencer marketing approach.

Authentic conversations with real people inspire me. As an entrepreneur with more than 15 years’ leadership experience utilizing strategic foresight, analytical abilities, and trend spotting in diverse areas (including business development, operations, finance and wealth management, premium cigar importing and influencer marketing), I’m a serial networker, always connecting with interesting people. I enjoy presenting at conferences and seminars on content coinciding with my business interests. Experience defines joy. Cigars, food, travel and my dogs, a Shiba Inu (Nikka) and a long haired chihuahua (Jack), are my life. *Board member of the Belgian Chamber of Commerce for Southern Africa
Thu 8:00 am - 8:00 am

The shift of influencer marketing

Bradley Elliott (MD, Continuon)IMC Conference Johannesburg 2018

Influencer marketing continues to be the buzz word, with 86% of marketers using influencer strategies in 2016, and most doubling their investment in 2017. However, influencer marketing is starting to get a bad rep. It’s difficult to identify the right influencers for your brand, influencers aren’t easy to engage with, and proving ROI on influencer campaigns is difficult. 

These problems arise from trying to make paid-for connections and content look like they have been earned. The result of this “unnatural” fit is an expensive, inauthentic strategy that, in the long run, will be only marginally better than traditional advertising.

So where to from here? We’ll cover the future of influencer marketing, from relevance and resonance trumping reach, to tapping into the pool of real brand influencers you already have in your online community.

Brad founded digital creative consultancy, Platinum Seed, in 2009 and has grown the company to its current form as digital partner to some of the most recognised regional and global brands operating within Africa. He founded Continuon in 2015, after battling to establish any real metrics for return-on-investment in the social media space. The goal was to establish how many social media users where indeed brand consumers, and importantly which ones drove authentic brand awareness. Fundamentally, Brad believes that technology has the ability to change the world, the way we do business and that the effective use of data can help engage and nurture relationships with consumers.
Thu 8:00 am - 8:00 am

Truthfulness and Transparency - why brands need great content now more than ever

Tom Manners (Managing Director, Clockwork Media)IMC Conference Johannesburg 2018

From the era of Trump, Fake News and dirty dealings internationally, to local battles with corruption, misinformation, and questionable PR practices here at home, it’s no secret that we’re living in a time of confusion, conflict, and rising consumer mistrust.

2017 was the year that digitally-enabled social activism came into its own. Now, more than ever, brands should be relying on journalistic principles to provide agile content that reinforces transparency, openness and diversity.

Learn more as Tom Manners dives into how to navigate this reputational minefield in the modern era.

After spending several years as a technology and entertainment journalist, Tom Manners recognised that for agencies to remain relevant within the ever-evolving communications industry, they needed to be more integrated. To this end, Clockwork Media was born in 2011. Together with his business partner, Nic Simmonds, the pair have built a reputable content driven agency which has been recognised by The Holmes Report as the 7th fastest growing integrated content and communications agency in the world, offering a team of almost 100 people, comprising of South Africa’s best content, digital and creative minds working on several global accounts. The company specialises in content research and strategy, editorial compilation, digital and social media, public relations, design, web development and videography.
Thu 8:00 am - 8:00 am

Understanding your Consumer - Social Analytics 2.0

Maz Hussien (Channel Manager, EMEA & APAC Crimson Hexagon)IMC Conference Johannesburg 2018

How has social media analytics evolved into the next generation of deeper consumer insights? Join Maz to take you through today’s challenges and how leaders leverage Crimson Hexagon across their organisations, driven by Social Analytics 2.0.

Maz is the Channel Manager for EMEA & APAC at Crimson Hexagon. Now in his third year at Crimson Hexagon, having started as an intern, Maz is responsible for supporting and driving the success of Crimson Hexagon’s global channel partners.
Thu 8:00 am - 8:00 am

Unleash the power of AI in Marketing

Pierre Fouche (Head of Marketing, Communications and Citizenship, IBM South Africa IBM)IMC Conference Johannesburg 2018

There has never been a more difficult time to be in business and there has never been a more exiting time in business. The role of the CMO is changing faster than any of the “C-Suite”, CMO’s who can best leverage data will differentiate themselves. Witness how Artificial Intelligence (AI) is assisting marketers to better understand their customers, optimise their campaigns and make real time decisions.

Pierre joined IBM in 2010, when he took up the role of Market Intelligence Advisor for South Africa. He held a number of positions within the Market Development and Insights functions and was appointed as Market Development and Insights Manager for Middle East, Africa and Turkey in 2012, In June 2015 Pierre was appointed as Head Marketing, Communication and Citizenship for South Africa. Before Joining IBM, Pierre spend 10 years in the South African Navy, leaving the Navy with the rank of Commander after which he spent the next 5 yeas at one of the major Banks in a strategy and planning role. Pierre holds a Masters Degree in Information Science and an Honours Degree majoring in International Relations. Unleash the power of AI in Marketing There has never been a more difficult time to be in business and there has never been a more exiting time in business. The role of the CMO is changing faster than any of the “C-Suite”, CMO’s who can best leverage data will differentiate themselves. Witness how Artificial Intelligence (AI) is assisting marketers to better understand their customers, optimise their campaigns and make real time decisions.
Thu 8:00 am - 8:00 am

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