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14 January 2019
Does digital marketing really work?
When the big guys like Unilever and Proctor & Gamble start upping their digital marketing budgets by 40% and more, it’s kind of obvious that they’re aware of the impact that digital marketing is starting to have on marketing as a whole.
10 January 2019
Why traditional marketing conferences are a waste of time.
There are no two ways about it, traditional marketing is taking on a much broader definition in 2019. Worldwide trends show that companies are spending significantly less on traditional marketing channels and upping their spend on other mediums like digital for example. This means marketing decision makers and other players in the industry need to be creating marketing strategies that are holistic in approach.
15 November 2018
20 Top Industry Experts. One Day. One Stream. Ted Talk Style.
“An absolutely formidable array,” is how IMC CEO Dale Hefer describes the speaker line up for the 2019 Nedbank IMC Conference happening in March 2019. “Our mission was to bring together 20 great marketing minds and it is mission accomplished”
19 November 2018
https://iono.fm/e/619505 – Tbo Touch gets naked with Tatiana Ndlovu, Head of media of Nedbank and Musa Kalenga, Chief Future Officer at the House of Brave Group about the upcoming IMC Marketing Gets Naked Conference.
https://iono.fm/e/609092 – Tbo Touch gets naked with Dale Hefer, Chief Executive Officer IMC Academy and Bongani Chinkanda: Chief Executive Officer – HDI Youth Consultancy about the upcoming IMC19: Marketing Gets Naked Conference. They unpack marketing brands marketing and delivering the bottom line to young people.
23 October 2018
The 2019 NEDBANK IMC CONFERENCE welcomes HDI YOUTH CONSULTANCY as a SPONSOR
South Africa’s HDI Youth Consultancy has come on board as a sponsor for the 2019 Nedbank Integrated Marketing Conference’s (IMC) themed ‘Marketing Gets Nak*d™’, which takes place on 14 March 2019 at the Fox Junction in Newtown, Johannesburg.
10 October 2018
The Integrated Marketing Conference gets Nak*d with Nedbank
The Integrated Marketing Conference (IMC) is pleased to announce Nedbank as the naming sponsor for its 2019 event ‘Marketing Gets Nak*d™’, which takes place on 14 March 2019 at the Fox Junction in Newtown, Johannesburg. Read more
16 August 2018
Marketing is getting Nak*d and you’re invited
It takes courage for marketers to get naked in front of their peers in South Africa. Nevertheless, the new CEO of the Integrated Marketing Conference (IMC), Dale Hefer, says: “Marketing is indeed getting Nak*d. At our March 2019 conference we plan on stripping down to what matters most: The bottom line.”
March 9, 2018
Growth plans for the IMC Conference as Hefer takes the helm
A strong l business and networking focus, greater inclusion of the industry’s youth and more race-relevant representation at the podium are what delegates can expect to see at the October 2018 Integrated Marketing Communications (IMC) Conference. This is according to award-winning marketer and businesswoman Dale Hefer, CEO of the IMC Academy. The IMC Academy recently…
February 21, 2018
Flock provides Digital Application for the Integrated Marketing Conference
Flock Event Management’s customisable, flexible and cost-effective mobile app provided delegates and speakers with a seamless experience at the recent IMC 2018 conference. Held in Johannesburg for the 6th time, IMC is said to be the leading marketing and communication conference in Africa, exposing delegates to the full range of communication disciplines including digital …
January 24, 2018
REAL secrets of effective Influencer Marketing campaigns
Stephane Rogovsky, CEO of R-Squared Digital, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. He shares his insights on REAL secrets of effective Influencer Marketing campaigns…
January 16, 2018
Dark days for e-Commerce
Dan Matthews, Technical Architect at Episerver, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. He shares his insights on eCommerce and Inbound Marketing…
January 16, 2018
Meeting Youth in their Need Space
Bongani Chinkanda from HDI Youth Marketeers, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. He shares his insights on connecting with township youth.
November 28, 2017
Finding our new comfort zone in disruptive marketing
Dale Hefer, award-winning marketer, author and spokesperson for the Integrated Marketing Communications Conference 2018. If you think that ‘disruptive marketing’ is just another jazzy phrase designed to sell new marketing products and is something that you, as a marketer and business owner…
November 16, 2017
The e-mail and sms marketing juggernaut
Walter Penfold, Managing Director of SaaS marketing automation platform Everlytic, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. He shares his insights on e-mail and SMS marketing as a taste of what’s to come.
October 25, 2017
Evaluate. Consolidate. Integrate – 2018 IMC Conference announced
Every day your team delays using innovative new marketing solutions, you’re losing competitive edge. If that makes you panic a little, great. It’s time to get your team on its toes and prepared to embrace and integrate the plethora of ever-evolving options and channels available to marketers…
March 16, 2017
SA’s top marketing minds at the Cape Town IMC Conference.
12 Keynote Presentations, 2 heated panel discussions, plenty of networking platforms and learning content all packed into one exhilarating day at the White Space in Salt River, Cape Town. On the 1st of June, the IMC Conference will bring together some of SA’s top marketing minds in the mother city…
May 7, 2015
The Heavy Chef Quarterly Magazine & Digital Marketing Learning Tool Is Available For Download.
Apr 22, 2015
Digital Learning Initiative Heavy Chef To Host Strategy Event & Exclusive Magazine Launch, Headlined By Top SA Speakers.
On 06 May 2015 at Microsoft in Joburg, Heavy Chef will host an event focused on Digital Strategy, headlined by a digital power duo. Arthur Goldstuck, South Africa’s foremost authority on the digital market and technological trends, will be joined by Chris Rawlinson – creative powerhouse and head of group digital innovations at Ogilvy SA.
Mar 18, 2015
'Don't Film Yourself Having Sex': Social Media Lawyer Emma Sadleir Speaks At Heavy Chef Feb. Book Now!
Social media law expert, South African author and top commentator on the Oscar Pistorius trial, Emma Sadleir will headline the first Heavy Chef event for 2015 in Bryanston, Johannesburg. During this session, Sadleir will present the topic of social media ethics – the pitfalls, the risks and the opportunities that exist for individuals and brands.
Mar 18, 2015
Seattle SEO Guru, Rand Fishkin Addresses The Biggest Paradox In Digital Marketing At Heavy Chef. Watch The Video
World Wide Creative’s practical learning platform, Heavy Chef had the recent honour of hosting one of digital marketing’s foremost practitioners, Rand Fishkin at its Cape Town studio in Woodstock. Fishkin’s presentation on The Paradox of Exceptional Marketing covered how to identify and overcome the filters that block marketing messages.