Chief Future Officer at House of BraveMusa is the author of Ladders and Trampolines, a book that shares anecdotes and experiences about working and doing business in Africa. He is a respected thought leader and sought after speaker in the marketing industry and serves as Chief Future Officer at House of Brave, a creative advertising agency. He is an enthusiastic and passionate entrepreneur.
Musa started his first business, Monatefellaz, a youth marketing consultancy, while studying at the University of the Witwatersrand (WITS). After Monatefellaz was incorporated into IHOP WORLD, as part of a merger with a division of the Brand Leadership Group, Musa worked as Managing Director before becoming Group Head of Digital Marketing at Nedbank, and then Facebook Client Partner for Africa.
Qualifications and Achievements
With a Bachelor of Commerce and Chartered Marketer (SA) designation from WITS, Musa has excelled academically, and was the top student in Sustainability and Future Fit Business at the Gordon Institute of Business Science (GIBS), while completing his MBA in 2015.
Musa received three nominations for the prestigious Black Business Quarterly Awards in 2008 and was voted as one of the Top 200 Young South Africans by the Mail & Guardian in 2012.
Musa was the first Chairman of the Youth Advertising Board of South Africa in 2005/6, and previously held the position of Head of Brand Portfolio for the Interactive Advertising Bureau (IAB). He is also a board member for Africa Teen Geeks.
As a thought leader and influencer, Musa was a member of the Johannesburg Hub of the World Economic Forum Global Shapers Community, an organisation of inspiring young individuals who work together to make a strategic and grassroots impact on their communities through dialogue, policy contributions and partnerships.
Where humans and technology meet. What role will marketers still need to play in the future?
Technology excites. In particular, new technology adoption drives business growth, new job creation and augmentation of existing jobs. This is true if we can fully leverage the talents of a motivated and agile workforce who are equipped with futureproof skills to take advantage of new opportunities. A major part of this will be determined by an appetite for continuous retraining and upskilling. The reality is, skills gaps—both among marketers and among senior leaders—may significantly hamper new technology adoption and therefore business growth. Let us unpack what role marketers will play in the age of augmentation.