KHAYA DLANGA

KHAYA DLANGA

Columnist and Author

Khaya Dlanga is a well-regarded marketing personality, having been listed in Jeremy Maggs’ “The Annual – Advertising, Media & Marketing” as one of the 100 most influential people in Advertising, Media & Marketing.

He is a winner of Financial Mail’s Adfocus New Broom award 2009, awarded to a young marketer making an impact in the industry.

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Topic

It’s not just about consumer insights anymore, but about empathy.

Insights need to extend beyond your understanding of the consumer. Marketing departments themselves need to be developed insightfully. It’s not enough to simply employ people who have the relevant degree.   Do they have what it takes to understand the zeitgeist? They need to be curious sociologists who will not fall into the trap of making mistakes because they followed what some textbook told them.

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