KATHERINE MADLEY

KATHERINE MADLEY

Marketing Practitioner/Local and international guest speaker

Katherine’s career spans twenty years in Marketing, Innovation and Strategy.  She has spearheaded various internal and external strategies for her clients in the advertising arena, as well as in her roles in FirstRand and JD Group. Katherine has led large corporate marketing teams covering; Marketing, Strategy, Communications; Innovation, Product design and development, Brand Custodianship, Corporate Social Responsibility, PR and events management.

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Topic

AI Au Naturel.
Getting naked with AI means stripping it of any uncertainty down to the metrics that really count.  Sales, market share and even share price.   Katherine will show how AI in the marketing arena drives these all important metrics and can enable early adopters gain the competitive edge.

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