Purpose Marketing. Is there purpose to purpose, and does it pay?
African youth are change agents, they are leading from the front, ready to disrupt the world as we know it. 60% of them state their purpose as being able to change the world and they demand brands be the enablers for them to do that.
Large Companies like ABInBev, have the will and resources to improve lives of consumers across the geographies we operate in. I look forward to sharing with you how the development of Carling Black Label’s purpose has delivered to the bottom line and contributed to the ABInBev dream of bringing people together for a better world.