GRM Digital and CRM
The art of a marketer often relies on a blend of analytical and creative thinking. This, thrown in with the diverse nature of South Africa, makes for a challenging career choice…certainly not a boring one. Marketing iconic, local brands over the last decade such as Baker’s Biscuits, Ster-Kinekor and presently, Nando’s, has certainly kept my grey matter ticking in the ongoing quest to find out what truly moves us.
Nando’s, exposing South Africans.
Purpose marketing. Is there a purpose to purpose and does it pay?