About the Conference

Marketing gets Naked™ It’s time to strip down to the bottom line. Marketing has become burdened with buzzwords and smothered in smoke and mirrors. We have decided to go blah-less. Less talk. More bottom line. Our agenda will be focused on delivery. Our speakers will not be pitching their services or talking theory. Usable knowledge and practical implementation are what this conference is about.

Agenda

Pepe Marais
Group Chief Creative Officer Joe Public United
Master of Ceremonies

Note: Due to the comprehensive agenda, timelines will be strictly adhered to.

Speaker /Activity

Topic

Time

Registration/Coffee/Snacks

7.30 – 8.25

Conference Opening


Pepe Marais




Group CCO Joe Public United



Master of Ceremonies



8.30 – 8.40

Opening Address


David Duarte

CEO Treeshake

The Fourth Industrial Revolution and what it means for your work, life and the bottom line.

8.45 – 9.00

Anne Thistleton

Mind Science Practitioner

We are of two minds – and you have been talking to the wrong one. Neuroscience and marketing.

9.05 – 9.20

Bongani Chinkanda

CEO HDI Youth Consultancy

Youthproof your brand. #thenext

9.23 – 9.38

Andy Rice

Marketer at Large

Mystery strip/Moment of naked truth.

9.43 – 9.48

Lethepu Matshaba

Vice President Home Care: Unilever

The #Unstereotype movement: Gender in Advertising.

9.50 – 10.05

Greg Garden

CEO Marketing Association of SA (MASA)

Greg shares the findings of new local and international research regarding the perception of CEO’s towards marketing.

10.08 – 10.23

Tea

10.25 – 10.50

The Junior Board of Directors

A quick shoutout!#the next

10.52 – 10.54

International Speaker


Prof. David Uribe



Regional Data Director Africa and the Middle East, TBWA

Is your data overdressed? From actuarial to actual.

10.58 – 11.13

Musa Kalenga

Chief Future Officer at House of Brave

Where humans and technology meet. What role will marketers still need to play in the future?

11.18 – 11.33

Gillian Rightford

adtherapy

The client/agency relationship. Love affair or destined for divorce?

11.37 – 11.52

Tseliso Rangaka

Executive Creative Director Ogilvy and Loeries Chair

Mystery strip/Moment of naked truth.

11.55 – 12.00

TBO Touch

Founder Touch HD

Thriving in a space of drought.

12.05 – 12.20

Simon Lloyd

Managing Partner, Algorithm

#MarketingGetsNaked – a real-time case study comparing traditional to digital.

12.23 – 12.38

Andrea Quaye

Vice President Marketing, Anheuser-Busch InBev

Purpose marketing. Is there a purpose to purpose and does it pay?

12.43 – 12.58

Lunch – market style

1.00 – 1.45

The Junior Board of Directors

Are you ready for us? #thenext

1.50 – 1.52

Keynote


Prof. Elaine Rumboll



Managing Director
The Creative Leadership Consultancy



Playing with the Cool Kids – Befriending Playfulness, Courage and Curiosity in a schoolyard of Commerce

1.55 – 2.20

Gareth Whittaker

CEO, T & W

A Story.

2.25 – 2.40

GG Alcock

CEO & Founder of Minanawe Marketing

No kota given – the crisis of lip service in kasi street food.

2.45 – 3.00

Khensani Nobanda

Group Executive Marketing and
Corporate Affairs, Nedbank

Sponsorship stripped down – brand value or CMO ego?

3.05 – 3.20

Tea

3.25 – 3.50

Junior Board of Directors

Face to face with the future. #thenext

3.52 – 3.54

Khaya Dlanga

Marketing Manager, Amstel,
columnist and author

As I see it.

3.55 – 4.10

Katherine Madley

Marketing practitioner. Local and international guest speaker

AI Au Naturel. Stripping to the metrics that really count. Sales and market share.

4.15 – 4.30

Mosidi Seretlo

Founder and Director at
Mosidi K Seretlo Consulting

So what? A summary of the top bottom line points of the day.

4.35 – 4.50

Awarding of Bursaries, spot prizes and close

Pepe Marais

4.55 – 5.10

Cocktail party and networking

ALL

5.15 – 7.00

Spot Prizes courtesy of:

          

Bursaries courtesy of:

Speakers

Top Speakrs.  Bottom line.

With special appearances by Andy Rice, Marketer at Large and Tseliso Rangaka, ECD Ogilvy and Loeries Chair

Prof. Elaine Rumboll
Managing Director
The Creative Leadership Consultancy

Dave Duarte
CEO at Treeshake

Junior Board of Directors
HDI Youth Consultancy

Bongani Chinkanda
Chief Executive Officer
HDI Youth Consultancy

Prof. David Uribe
Regional Data Director Africa and Middle East TBWA The Disruption® Company 

Greg Garden
CEO Marketing Association of South Africa & Marketing Research Foundation

Tbo Touch
Founder of Touch HD Online Radio 

GG Alcock
Author and Entrepreneur 

Simon Lloyd
Managing Partner Algorithm Agency 

Gillian Rightford
adtherapy

Khaya Dlanga
Marketing Manager, Amstel, columnist and author

Khensani Nobanda
Group Executive Marketing and
Corporate Affairs, Nedbank

Musa Kalenga
Chief Future Officer at House of Brave

Mosidi Seretlo
Founder and Director at
Mosidi K Seretlo Consulting

Anne Thistleton
Mind Science Practitioner

Katherine Madley
Marketing Practitioner/Local and international guest speaker

Gareth Whittaker
CEO: T & W

Andrea Quaye
Vice President Marketing,
Anheuser-Busch InBev.

Lethepu Matshaba
Vice President Home Care: Unilever.

Pepe Marais
Group Chief Creative Officer
Joe Public United
Master of Ceremonies

Sponsors

Media Partners

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