About the Conference

Marketing gets Naked™ It’s time to strip down to the bottom line. Marketing has become burdened with buzzwords and smothered in smoke and mirrors. We have decided to go blah-less. Less talk. More bottom line. Our agenda will be focused on delivery. Our speakers will not be pitching their services or talking theory. Usable knowledge and practical implementation are what this conference is about.

Agenda

Pepe Marais
Group Chief Creative Officer Joe Public United
Master of Ceremonies

Note: Due to the comprehensive agenda, timelines will be strictly adhered to.

Speaker /Activity

Topic

Time

Registration/Coffee/Snacks

7.30 – 8.25

Conference Opening


Pepe Marais




Group CCO Joe Public United



Master of Ceremonies



8.30 – 8.40

Opening Address


David Duarte

CEO Treeshake

The Connected Context: the naked truth behind the tech and trends of marketing's industrial revolution in 2019 and beyond.

8.45 – 9.05

Anne Thistleton

Mind Science Practitioner

We are of Two Minds. And we have been listening and talking to the wrong one.

9.06 – 9.21

Bongani Chinkanda

CEO HDI Youth Consultancy

Youthproof your brand. #thenext

9.23 – 9.43

Andy Rice

Marketer at Large

Mystery strip/Moment of naked truth.

9.45 – 9.50

Katherine Madley

Marketing and Customer Director, MASSDISCOUNTS t/a Game and DIONWIRED

AI Au Naturel. Stripping to the metrics that really count. Sales and market share.

9.52 – 10.07

Greg Garden

CEO Marketing Association of SA (MASA)

The naked truth. What CEOs really think of marketers.

10.10 – 10.25

Tea

10.27 – 10.50

The Junior Board of Directors

A quick shoutout!#the next

10.52 – 10.54

Darren Hampton

GM Digital and CRM

Nando’s, exposing South Africans.

10.58 – 11.13

Musa Kalenga

Chief Future Officer at House of Brave

Where humans and technology meet. What role will marketers still need to play in the future?

11.18 – 11.33

Gillian Rightford

Adtherapy

The client/agency relationship. Love affair or destined for divorce?

11.37 – 11.52

Refilwe Maluleke

Managing Director - Yellowwood

Mystery strip from the floor

11.55 – 12.00

TBO Touch

Founder Touch HD

Creating brands in a competitive space.

12.05 – 12.20

Simon Lloyd

Managing Partner, Algorithm

#MarketingGetsNaked – a real-time case study comparing traditional to digital.

12.23 – 12.38

Grant Pereira

Brand Director: Carling Black Label, Anheuser-Busch InBev

Purpose marketing. Is there a purpose to purpose and does it pay?

12.43 – 12.58

Lunch – market style

13.00 – 13.35

The Junior Board of Directors

Are you ready for us? #thenext

13.50 - 13.52

Keynote


Prof. Elaine Rumboll



Managing Director
The Creative Leadership Consultancy



Playing with the Cool Kids – Befriending Playfulness, Bravery and Curiosity in a schoolyard of Commerce

13.55 - 14.20

Gareth Whittaker

CEO, T & W

A Story.

14:25 – 14:40

GG Alcock

Author and Entreprenuer

No kota given – the crisis of lip service in kasi street food.

14:45 – 15:00

Khensani Nobanda

Group Executive Marketing and
Corporate Affairs, Nedbank

Sponsorship stripped down – brand value or CMO ego?

15.03 - 15.20

Tea

15:25 – 15:50

Junior Board of Directors

Face to face with the future. #thenext

15.52 - 15.54

Khaya Dlanga

Columnist and Author

It’s not just about consumer insights anymore, but about empathy.

15.55 - 16.15

Mosidi Seretlo

Founder and Director at
Mosidi K Seretlo Consulting

So what? A summary of the top bottom line points of the day.

16.18 - 16.38

Awarding of Bursaries, spot prizes and close

Pepe Marais/Dale Hefer

16.40 - 16.55

Cocktail party and networking

ALL

17.00 - 18.30

Spot Prizes courtesy of:

          

Bursaries courtesy of:

Speakers

Top Speakrs.  Bottom line.

With special appearances by Andy Rice, Marketer at Large and Tseliso Rangaka, ECD Ogilvy and Loeries Chair

Prof. Elaine Rumboll
Managing Director
The Creative Leadership Consultancy

Dave Duarte
CEO at Treeshake

Junior Board of Directors
HDI Youth Consultancy

Bongani Chinkanda
Chief Executive Officer
HDI Youth Consultancy

Greg Garden
CEO Marketing Association of South Africa & Marketing Research Foundation

Tbo Touch
Founder of Touch HD Online Radio 

GG Alcock
Author and Entrepreneur 

Simon Lloyd
Managing Partner Algorithm Agency 

Gillian Rightford
CEO Adtherapy

Khaya Dlanga
Columnist and Author

Khensani Nobanda
Group Executive Marketing and
Corporate Affairs, Nedbank

Musa Kalenga
Chief Future Officer at House of Brave

Mosidi Seretlo
Founder and Director at
Mosidi K Seretlo Consulting

Anne Thistleton
Mind Science Practitioner

Katherine Madley
Marketing and Customer Director, MASSDISCOUNTS t/a Game and DIONWIRED

Gareth Whittaker
CEO: T & W

Grant Pereira
Brand Director: Carling Black Label,
Anheuser-Busch InBev.

Pepe Marais
Group Chief Creative Officer
Joe Public United
Master of Ceremonies

Andy Rice
Speaker. Writer. Strategist.

Darren Hampton
GM Digital and CRM – Nandos

Refilwe Maluleke 
Managing Director: Yellowwood 

Sponsors

Media Partners

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