ANDREA QUAYE

ANDREA QUAYE

Vice President Marketing, Anheuser-Busch InBev

An obsession for consumers and doing work with meaning and impact, Andrea Quaye is an award winning veteran marketer who has led some of the biggest brands on the African continent to massive growth inspired by strong marketing, strategy and guts.

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Topic

Purpose Marketing is there purpose to purpose, and does it pay?

African youth are change agents, they are leading from the front, ready to disrupt the world as we know it. 60% of them state their purpose as being able to change the world and they demand brands be the enablers for them to do that.
Large Companies like ABInBev, have the will and resources to improve lives of consumers across the geographies we operate in. I look forward to sharing with you how our brands play a role in making our dream of bringing people together for a better world.

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