AMANDA DENTON

AMANDA DENTON

Chief Marketing Officer - Telesure Investment Holdings

Hi, I am Amanda Denton, Chief Marketing Officer for Telesure Investment Holdings. Telesure is a leading insurer in South Africa, with a stronghold in the short-term insurance market and a growing presence in long-term insurance. First for Women, Budget, Auto and General, Dialdirect, Hippo and 1Life are brands that fall within the group. My role is to ensure that the Telesure brand portfolio is optimally structured and delivers growth and effective ROI for the business. A key accomplishment in the role has been to re-define the brand propositions for each of the brands, with specific success in First for Women where external metrics have demonstrated the strengthening of the brand’s equity in the market. In the future, Telesure aims to be the best in its chosen segments.

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