About the Conference
Right now, intangible brand assets are worth US$57.3 trillion globally. That’s more than ever before; and it’s A LOT of Rands. But marketing still doesn’t sit with the grown-ups around the Boardroom table.
We’re used to the last 5 minutes of the conference call, and being first to tighten our belts when it comes to the budget cuts. The only way to get marketing back into the box seat is to show that it boosts the bottom line, and prove that marketing works. It does, right?
Last year we got everyone hot and bothered by stripping down at our sold out Marketing Gets Naked™ conference. Now, we’re going to get sweaty by working out what it takes to develop marketing that turns up, clocks in, and gets the job done – regardless of your industry, brand, and budget.
Sticking to our 15 minute ‘Ted Ex’
Note: Due to the comprehensive agenda, timelines will be strictly adhered to.
Twenty industry leaders will be sweating it out to show you what works. And what doesn’t
International Keynote: Fernando Machado
Global Chief Marketing Officer at Burger King
CEO and Founder of Truth
Creative Director at FCB Johannesburg
Speaker. Writer. Strategist.
Qingqile ‘WingWing’ Mdlulwa
Executive Creative Director – Collective ID