The 4th Annual IMC Conference made a massive impact in Johannesburg on the 15th and 16th of October in a phenomenal and successful execution of the country’s top marketing and communication event. Trending nation-wide on Twitter for two consecutive days could only mean one thing: the industry was tuned in and paying attention. Tweets about the #IMCConf reached close to 40 000 people over the duration of the conference in what was described by one of the delegates as “one of the most insightful and refreshing conferencing experiences”.
Having seen the gap in the industry, Managing Director Daniel Marcus and Communications Director Jaco Van Zyl, the primary forces behind Living Your Brand, created the IMC Conference, providing an opportunity where one could customize their conference experience by choosing the content most relevant to their specific needs.